Last updated: June 2026
Our Commitment to Data Protection
fresh-aware is fully committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We take our responsibilities as a data controller seriously and have implemented measures to ensure your personal data is handled lawfully, fairly and transparently.
Data Controller Information
fresh-aware acts as the data controller for personal information collected through this website and in connection with our garden care services.
Contact details:
Email: [email protected]
Address: 47 Greenwood Lane, Richmond, Surrey TW9 4PL, United Kingdom
Lawful Bases for Processing
We only process personal data when we have a valid legal basis to do so. The lawful bases we rely upon include:
Contract Performance
Processing necessary for the performance of a contract to which you are a party, or to take steps at your request prior to entering into a contract. This includes processing data to provide garden care services you have requested.
Legitimate Interests
Processing necessary for purposes of legitimate interests pursued by us or a third party, except where such interests are overridden by your rights. Our legitimate interests include:
- Improving and developing our services
- Marketing our services to existing customers
- Network and information security
- Preventing fraud
Consent
Where you have given clear consent for us to process your personal data for a specific purpose. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.
Legal Obligation
Processing necessary for compliance with a legal obligation to which we are subject, such as tax reporting requirements.
Your Rights Under UK GDPR
The UK GDPR provides you with specific rights regarding your personal data:
Right to Be Informed
You have the right to be informed about how we collect and use your personal data. This GDPR page and our Privacy Policy fulfil this obligation.
Right of Access
You have the right to request a copy of the personal data we hold about you. We will respond to your request within one month and provide the information free of charge in most circumstances.
Right to Rectification
You have the right to request that we correct any inaccurate personal data and complete any incomplete data we hold about you.
Right to Erasure
You have the right to request deletion of your personal data in certain circumstances, including when the data is no longer necessary for the purpose for which it was collected or when you withdraw consent.
Right to Restrict Processing
You have the right to request that we restrict the processing of your personal data in certain circumstances, such as when you contest the accuracy of the data.
Right to Data Portability
You have the right to receive your personal data in a structured, commonly used and machine-readable format, and to transmit that data to another controller without hindrance.
Right to Object
You have the right to object to processing based on legitimate interests or for direct marketing purposes. We will cease processing unless we can demonstrate compelling legitimate grounds.
Rights Related to Automated Decision-Making
You have the right not to be subject to decisions based solely on automated processing that produce legal or similarly significant effects. We do not currently use automated decision-making processes.
Exercising Your Rights
To exercise any of your rights, please contact us at [email protected]. We may need to verify your identity before processing your request. We aim to respond to all legitimate requests within one month.
Data Protection Measures
We have implemented appropriate technical and organisational measures to ensure a level of security appropriate to the risk, including:
- Encryption of data in transit using TLS
- Secure storage with access controls
- Regular security assessments
- Staff training on data protection
- Data minimisation practices
Data Breach Notification
In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the Information Commissioner's Office within 72 hours. Where the breach is likely to result in a high risk, we will also notify affected individuals without undue delay.
International Data Transfers
We primarily process data within the United Kingdom. Any transfers of personal data outside the UK will only occur where appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.
Updates to This Information
We review our data protection practices regularly and may update this page to reflect changes in our operations or legal requirements.
Supervisory Authority
If you believe we have not handled your personal data properly or wish to make a complaint, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).
ICO website: ico.org.uk
ICO helpline: 0303 123 1113